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Legendary Jockey Frankie Dettori Extends Casino Games Range

Jul 08, 2019 03:01 PM EDT

At the time of writing, Frankie Dettori is probably thinking about the upcoming Royal Ascot 2019, perhaps considering his tactics to use when he rides last year's Gold Cup Winner, Stradivarius, at the festival.

The Hidden Secrets of Creating a Viral YouTube Ad

Jun 08, 2019 04:33 PM EDT

Researchers from the University of Southern California, University of Houston, and Uber Technologies, Inc. published a new paper in the Journal of Marketing, which finds that in order to create viral ads, brands should arouse strong emotion, place brand mentions at the end of the video, keep ads to a moderate length of 1.0 to 1.5 minutes, and use authentic characters.

Parents Who Play Pokémon GO with Kids: 'It wasn't really about the Pokémon'

May 04, 2019 10:53 AM EDT

Parents who regularly play "Pokémon GO" with their children report a number of side benefits from playing the mobile device-based game, including increased exercise, more time spent outdoors and opportunities for family bonding, according to new University of Washington research.

New Study Highlights Exaggerated Physical Differences Between Male and Female Superheroes

May 02, 2019 12:32 PM EDT

BINGHAMTON, NY - Superheroes like Thor and Black Widow may have what it takes to save the world in movies like Avengers: Endgame, but neither of their comic book depictions has a healthy body mass index (BMI). New research from Binghamton University and SUNY Oswego found that, within the pages of comic books, male superheroes are on average obese, while females are on average close to underweight.