Yeezy season is upon us. It was a huge day for Kanye West as he debuted not only his Yeezy Season 3 collection, but his new and highly anticipated album "The Life of Pablo" during New York Fashion Week.
The big show took place on Thursday at Madison Square Garden and it was a star-studded event. The rapper's entire famous family, including his daughter North, wife Kim Kardashian, her sisters Khloé, Kourtney, Kendall and Kylie Jenner, their parents Kris and Caitlyn, and even Khloé's estranged husband Lamar Odom, were all in attendance and dressed to the nines in special Yeezy-inspired outfits, according to E! News. Other celebs like Jay Z, 50 Cent, 2 Chainz, Young Thug, Tyga, Kid Cudi, Austin Mahone, Gigi and Bella Hadid, Rosie O'Donnell, Anna Wintour and Busta Rhymes were also in attendance.
While models stood completely still on the MSG stage in the new line, which featured much more color than the previous lines, Yeezy's new music played in the background as he stood in the DJ booth. "I'm gonna play a new album," he told the crowd. "Feel free to dance and move."
The models were given strict rules and were told to pretty much not move whatsoever, not even to look at the jumbotron. A copy of the list the models were given made its way onto Twitter, and it's very serious business, according to Hot New Hip Hop. "NO FAST MOVEMENTS" and "NO SLOW MOVEMENTS" were included and they encouraged models to "BE CALM, BE STRONG, BE NEUTRAL. YOU ARE A PICTURE."
West later explained more about the album, which he's been dropping hints about for several weeks now. "This is really a gospel album," he said. "And this is something that couldn't have happened without God holding me down. It's been a struggle. I feel so happy, I feel so much joy to create music without people s--ting on me, and I thank my wife and family for supporting me."
The Kardashian-Jenner ladies were dressed in nearly flawless white and nude ensembles with fur coats, making them really stand out from the crowd. West had a lot to do with their outfit choices as he collaborated with Balmain creative director Olivier Rousteing to create these looks, according to People. Since the show ended, they have been posting several photos of their gorgeous outfits to Instagram.
"Olivier, thank you for doing the collaboration," West said during the show. "Two weeks ago when I flew into Paris and designed...the whole family's outfits - can ya'll stand up for a second? Will the church please say 'Amen'? Make some noise for Olivier."
"YEEZY X BALMAIN The fam all dressed in exclusive Balmain for Yeezy pieces!" Kim captioned a photo of the family backstage. "Kanye flew to Paris a week ago and @olivier_rousteing made it happen in 5 days!!!"
West then thanked his family for supporting his vision. "It feels so good to see all of my brothers, all of my music family, my wife, her sisters, and all of New York City, standing behind the crazy n---a from all the interviews," he said to the crowd.
While tickets for the show were available to the public, West also live streamed the event. Apparently, more than 20 million people tuned in at some point, according to The Verge. While it's unclear how viewership held up throughout the two hour broadcast, there were this many viewing on Tidal during its peak.