An application developed by MicroStrategy, a business intelligence software provider, analyses the Facebook fan bases of Obama and Romney across key battleground states.
Wisdom, a social intelligence platform, provides insights into the overall preferences of nearly five million US-based Facebook users, representing more than 3 percent of the US Facebook population. These are based on aggregated and anonymized Facebook profiles, which include "Likes" and check-ins, as well as census data.
Wisdom currently analyzes more than 535,000 Obama and 172,000 Romney Facebook fans based in the US and tells, in aggregate, who they are; where they live; how old they are; what they read; what they watch; what they listen to; what they eat and drink; and where they hang out.
Romney's Facebook fans skew toward male voters, married couples, and an older age demographic, while Obama's Facebook fans are more evenly split between male and female, are more likely to be single, and skew younger.
Romney fans drink Florida Natural, Crown Royal, Coors Light, and Budweiser; Obama fans drink Ciroc, Belvedere Vodka, Kool-Aid, Gatorade, and Dos Equis.
Romney fans eat at Chick-fil-A; Obama fans eat at McDonald's. The Republican nominee's followers like John Wayne and Clint Eastwood; while the Democrat's fans like Jada Pinkett Smith and Bernie Mac. Romney fans listen to Ted Nugent; Obama fans listen to Fantasia. Romney fans watch College GameDay; Obama fans watch The Rachel Maddow Show.
"Wisdom is a tool that can yield powerful insights into the 2012 election campaign and future ones," said Michael J. Saylor, MicroStrategy's Chairman and CEO. "Wisdom, which generates results in seconds, helps managers in political and corporate branding campaigns decide where to target their energies in real-time."
"In the critical swing state of Ohio, Romney may want to visit Skyline Chili in Cincinnati for a meet-and-greet photo shoot, because that's where his Facebook fans like to hang out. Or when in Cleveland, he may want to set up a guest appearance on WKYC Channel 3 - Cleveland, one of the most watched local TV channels among his fans. When Obama campaigns in Florida, he may want to visit the Wynwood Kitchen & Bar in Miami, a favorite hangout of his Facebook fans, for a meet-and-greet photo op," the company said.
