Some personalities use fashion to tell stories. They use it to express their feelings and how they want other people to react towards them. And, in the current world of social media platforms like Instagram, people want to look amazing. While some people use apps to get likes on Instagram, fashion personalities use apparel to attract them. That's because some people want to follow fashion icons that will always give them ideas on what to buy and wear. 

Fashion is a super-niche where some uber-influencers are making a significant impact when it comes to dictating the industry's direction. But, fashion tastes are subjective. That's why people don't like the taste of every fashion personality. Nevertheless, most fashion followers prefer specific designs, and they chose their favorite personalities depending on what they promote. 

This list comprises the top, most influential online fashion personalities. These are fashion personalities with the most followers online. 

1. Zoella Zeebo 

This online fashion personality has 11.1 million followers on Instagram, 2.6 million followers on Facebook, 65,000 Twitter followers, and 11.8 million subscribers. Also called Zoe Sugg, this fashion personality is a highly prolific beauty influencer. She has a massive following across all social media platforms. In 2009, she started a beauty, fashion, and lifestyle blog. Her YouTube channel has made a significant impact because it features videos on beauty hauls, style, and different products. 

She is always expanding her beauty and fashion activities on social media. This has enabled her to attract more followers. She has won several awards with her YouTube channels and blogs over the past years. Some of these include the Fashion/Beauty award at the 2014 and 2015 Teen Choice Awards

2. Christine Berberich 

Christine Barberich is the co-founder and editor-in-chief of Refinery29. This is an award-winning women's media firm. The company's website is used by millions of people every month. Christine speaks about content vision, new media, and fashion frequently. She also writes fashion articles for the company. 

What's more, Christine has served as a brand consultant for different companies. As a fashion personality, Christine has used social media extensively. She has 1.6 million followers on Instagram, 4.7 million followers on Facebook, and 1.2 million Twitter followers. 

She uses social media accounts to promote and demonstrate current trends in the fashion industry. 

3. Chiara Ferragni 

This fashion personality has 9.7 million Instagram followers, 1.2 million Facebook followers, and 345 Twitter followers. She is an Italian fashion designer, blogger, and businesswoman. She started blogging in 2009. By the time her blog was considered the Blog of the Year by Teen Vogue in 2011, she had a million followers on Instagram. Since this time, she has continued to grow and become more influential in the fashion industry. 

Chiara has also modeled extensively. She has also been on the cover of several modeling magazines. For instance, Vogue has featured her three times. What's more, she has had several fashion collaborations. Chiara has a Barbie doll with her Barbie version being created by Mattel dressed in clothes from Ferragni Collection. 

4. Lauren Conrad 

This is another influential fashion personality, with 6.1 million Instagram followers, 2.0 million Facebook followers, and 3.5 million Twitter followers. Born in America, Conrad became famous after appearing in Laguna Beach, California. This reality TV show made her relocate to Los Angeles, where she started her fashion industry career. However, she continued appearing in the reality show in The Hills. 

In 2009, she launched her fashion line, the LC Lauren Conrad. And in 2011, she started Paper Crown. Being an influential fashion personality and a reality TV star, she has appeared on several magazine covers, including the Glamour issue of May 2012. This issue sold almost half a million copies to become the strongest-selling magazine issue that year. 

5. Gianluca Vacchi 

This fashion personality has 9.4 million Instagram followers, 1.5 million Facebook followers, and 36,500 Twitter followers. Gianluca is the top fashion personality in this list. He is not just a fashion influencer. Many people consider him a lifestyle influencer too. The Italian-born businessman has an estimated network of $450 million. On his website, he says that he leads a GV Lifestyle. He is married to a renowned model, and he is independently wealthy. 

He is most active on Instagram. He uses the platform to share his fashion styles, body, dance movies, and tattoos. According to GQ Magazine, Gianluca is the "coolest man on Instagram." His huge wardrobe features a collection of elegant and stylish fashion items. He shares these items on Instagram. 

6. Mariano Di Vaio 

Mariano has 5.9 million followers on Instagram, 3.1million followers on Facebook, and 3.1 million Twitter followers. He is an Italian fashion personality, blogger, actor, and model. His blog is among the most popular fashion blogs globally. Since its inception, the blog has evolved to cover a broader focus instead of just fashion. Currently, the blog covers fashion, travel, movies, and music. 

Being a model, Mariano has featured on the covers of different magazines. He has also worked with several famous brands, including Calvin Klein, Hugo Boss, and Tommy Hilfiger. 

He is a fashion designer and the face of the MDV Collections brand. He is hugely popular on social media networks like Facebook and Instagram among fashion lovers. Many people look up to him for advice when it comes to male fashion. 


The internet has many fashion personalities that use social media to promote their designs, styles, and apparel. Each fashion personality has their style and ways of promoting it. Nevertheless, these are some of the most influential online fashion personalities based on their social media following and activities.