Instagram announced on its blog on Wednesday that it has restructured its app and added a feature that users have been waiting for since recording videos became available last June-- a video upload straight from their smartphone.
The photo-editing app will now allow 15-second videos recorded via the Instagram app to be uploaded directly from mobile to the service. Those who were able to update their apps will be able to shorten imported videos however they wanted to. Users will also have the power to crop videos, so that the focus of the clip is where they want it to be.
As announced by Instagram co-founder and CEO Kevin Systrom at Facebook Headquarters, "What we did to photos, we just did to video."
A number of twists were also added in the app, like its ability to smoothen photos with just a strike on iOS devices. The app will also support video for Android now, but only for those who run Android 4.0, Ice Cream Sandwich. The firm accounted that this was “the Android community’s number-one request.”
Last June, Instagram launched its video feature, stating that it would allow users to record a 15-second video, in disparate to Twitter’s Vine’s 6-second limit. The company said that the time frame was more beneficial to filming something meaningful while keeping it short enough to upload in social networking sites.
The photo-sharing service, now with video-sharing service, gives users the option to use one of its many filters, a characteristic that will also be one of the interesting features of the application.
The duration of the videos, as many noted, also make them ideal for video ads — something that Instagram’s parent company, Facebook, as analysts say, has been very fascinated in pursuing. However, there were no news yet if Instagram will also venture into profitable video ads.
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