Voting Goes Social With Budge

Budge, a social mobile micro-donation platform, announced the launch of its "Budge Your Friends to Vote" campaign, a national movement designed to encourage people to engage in the electoral process.

Beginning Oct. 31 through Nov. 6, election day, people can challenge one another to vote - all in the name of charity.

Apart from feeling good about doing their civic duty, participants in this movement can donate to one of several nonprofits, including African Services, BreastCancer.org, EngenderHealth, Envirolution, National MS Society (NY Chapter), The United Nations World Food Program USA and READ Global.

Users simply select a charity and donation amount ($1, $2 or $5), then challenge their friends to vote, with the loser of the challenge making the donation. Apart from holding one another accountable on a per challenge basis, the activity can be shared on Facebook - almost like a social "I Voted" sticker.

"Election Day is less than a week away and we want to mobilize people to cast their vote on Nov. 6," said Hillan Klein, CEO and co-founder, Budge. "By challenging your friends to vote, people not only raise awareness of voting, but also serve as catalysts for real social change. We're not only making charitable giving accessible - we're making it fun," he added. Budge is available for free on the App Store.