A weight-loss supplement advertisement has falsely used the pictures of an American bikini model without permission, UK MailOnline reported.
A British-based company has made use of the photographs to portray 34-year-old Brandi Wisdom's body going through a transformation of obese to having the figure of a model.
However, the mother-of-one never made use of Garcina Cambogia weight loss supplement, said the man who trained Wisdom.
According to UK MailOnline, Wisdom's photograph was lifted from the gym's website, Michah Lacerte, who runs the Hitch Fit Gym in Kansas City, said.
With Garcina Cambogia, described as the "Holy Grail of Weight Loss," wrongly promoting their product through Wisdom's photographs, gym owner Lacerte claimed that a dietary plan and exercise had transformed her body.
When Lacerte requested the company to take down the client's photo, he received no response for a week. With no other option, he has decided to take legal action.
Wisdom shared the detailed process of how she lost weight and got the new body structure on Hitch Fit Gym's website.
"We teach how to work hard, how to eat right, how to make the right choices and when a company goes and steals something that was ours and slap their label on that and try to sell product ... it is wrong. It is unethical. It is illegal," Lacerte said.
"I'm going to continue calling this company until I take it down and take it even steps further through social media," he said.
After six months of intensive workouts, Wisdom lost over 30 lbs. in and saw a drastic change in her body.
"The distributers claim Hydroxy Citric Acid found in the plant from South America stops carbohydrates being turned into fat and also lowers a person's appetite," UK MailOnline reported. "The website for the weight-loss pill lists an address in Linlithgow, West Midlothian, Scotland for customer service."
