A Texas man visiting the Grand Canyon died on Saturday morning, after falling nearly 350 ft. from the South Rim during a family trip.
Grapevine resident John N. Anderson reportedly plunged to his death close to the El Tovar Lodge while touring the Grand Canyon National Park this past weekend, according to law enforcement officials who spoke with NBC 5.
Officials from the Grand Canyon Regional Communications Centre heard word that a man had fallen off the rim at around 8 in the morning on Saturday, the Daily Mail reported.
Rangers sent to the scene managed to find the 53-year-old tourist, who was unconscious when his body was located. After attempting to perform CPR, park officials pronounced the Texas man dead.
The National Park Service and the Coconino County Medical Examiner have been tasked with the investigation, which local officials told the Daily Mail has already begun.
Although it hasn't been confirmed, initial reports indicated that a loose rock may have caused Anderson's fatal fall.
NBC 5 reported that the 53-year-old father worked as an insurance agent with State Farm for almost 30 years. A graduate of Purdue University, Anderson also owned his own agency in the northern Texas city of Bedford.
There have been about 685 deaths at the Grand Canyon since 2012, the Daily Mail reported.
24-year-old newlywed Ioana Hociota fell almost 300 feet to her death after hiking just 80 miles shy of setting a World Record.