Microsoft Corp. was hoping to boost the sales of its Xbox One with it shooter video game Titanfall.
The game console, Xbox One, just occupies a small portion of Microsoft's business, but plays a vital role to the software giant's future as its hardware success greatly influence the future of entertainment.
In order to draw a large market for its Xbox One, the company is depending on Titanfall, which can only be exclusively played on the company's products -- the Xbox One, Xbox 360, and Windows PC. The company chose the game among others because it has already received significant positive recognitions and commendations, plus the fact that it is developed by Vince Zampella, a well-known game designer and creative chief of Respawn Entertainment.
Zampella is part of the team that created the very famous game series, Call of Duty, which took home a whopping $9 billion-worth of profit.
Titanfall, which is meant to be played online, is designed with eye-popping effects and a monopoly over the widest screens to reclaim itself and its genre. It is believed to push the idea of high-definition gaming. It is due in stores this week.
"It's hard to understate how incredibly important Titanfall is for Xbox," sad Yusuf Mehdi, Microsoft's chief marketing and strategy officer for devices and studios, in an interview with New York Times.
To show its reliance on the game in boosting sales of its Xbox One, Microsoft will be bundling it with the game console at the same price. It is safe to think that the software giant is giving Titanfall for free to those who will buy Xbox One.
Though the strategy looks promising, Microsoft still has to work hard in convincing gamers that Xbox One is worth it and better than its rival, Sony PlayStation 4, which has reportedly sold more than six million units worldwide.
