Yahoo recently announced that it will no longer allow users to access their online services portals by using their Google or Facebook accounts.
According to a spokeswoman for the company, this new policy will require users of their services such as Flickr and Fantasy Sports, to register for an account on Yahoo. The first service by Yahoo which required consumers to register within the network first is Pick'Em, a Yahoo Sports Tourney site focusing on NCAA college basketball. The NCAA tournament for 2014 is scheduled to begin this March. The news of policy change first rolled out to Pick'Em was first reported by Betanews, a blog focusing on technology stories. This change was implemented on Monday but users can still access the site through signing in with Google or Facebook.
This revision came after a series of changes sparked off by Yahoo's new Chief Executive Marissa Mayer. Mayer, who took the reins just as Yahoo's stocks are dipping, is keen on increasing profit for the company again.
"Yahoo is continually working on improving the user experience," the company expressed in a statement reported by Reuters, explaining that these changes "will allow us to offer the best personalized experience to everyone".
By removing the sign-in feature through Google or Facebook, Mayer hopes to revise the strategy implemented by former Yahoo CEO Carol Bartz in 2010. The sign-in buttons are expected to be removed from all Yahoo services soon, however the company failed to give a timeframe.
Mayer started working as Yahoo's Chief Executive in 2012 and since then, changes have been constantly implemented. She was the brains behind the new versions of Yahoo Finance and Yahoo Mail. In 2013, the company announced that they are going to allow their users to reclaim old user IDs. This are for those who have not opened their Yahoo accounts for at least 12 months.
