Stephen King taunts Twitter's new "X" branding. The American horror author is a well-known critic of Elon Musk for the past few years.

Now, King decided to slam the new branding of the social media platform without hesitation.

Stephen King Taunts Twitter's X Branding

(Photo : KENZO TRIBOUILLARD/AFP via Getty Images) American author Stephen King poses for photographers on November 13, 2013, in Paris, before a book signing event dedicated to the release of his new book "Doctor Sleep", the sequel to his 1977 novel "The Shining". The best-selling author has written over 50 novels and sold 350 million copies worldwide.

According to Mashable SE Asia's latest report, Stephen King tends to share his feelings opening on Twitter (now called X).

This time, he decided to share his disappointment about the X branding. On July 28, the horror writer posted a tweet to show that he will continue calling the social media platform Twitter.

In his official post, he mentioned the word Twitter 14 times at first. After that, he mentioned the platform's original name again at the end of his tweet.

"And in case you didn't get that:Twitter," said the American author.

His tweet generated over 3 million views, 73,000 likes, and 8,500 retweets. Since it went viral, Stephen King's Twitter post also attracted the attention of Elon Musk.

Read Also: Twitter's X Logo Now Compared to Adult Website as Blue Bird Officially Disappears

Elon Musk Remains Unbothered

(Photo: STEFANI REYNOLDS/AFP via Getty Images) This illustration photo created in Washington, DC, on July 24, 2023, shows the new X Twitter logo in front of the bird Twitter logo. Elon Musk killed off the Twitter logo on July 24, 2023, replacing the world-recognized blue bird with a white X as the tycoon accelerates his efforts to transform the floundering social media giant.

Although the American horror writer spammed the word Twitter, Elon Musk remained unbothered by his post. The billionaire just replied, "xx *kiss emoji*." In the comment section, other users also joke around with the billionaire.

One of them even said that the tech executive almost typed in "XXX," which is an adult website. On the other hand, other users bashed Stephen King for being a "contrarian."

"Stephen has made a case for being contrarian? Hmmm," said a Twitter user.

Another one, Eskie, said that it must be sad for Stephen King to be past his prime and never able to become as relevant as the tech executive now.

As of writing, Twitter users' opinions about the new X branding of the platform are still divided; others like it, while some are disgusted.

But, Elon Musk has other things to worry about Twitter's X branding, such as the trademark issue that some IP lawyers recently warned about. 

Related Article: New Twitter 'X' Branding Could Lead to Lawsuit; IP Lawyers Explain Why