The recently-formed SelfiePolice is charging one dollar to anyone who posts a pompous picture of themselves on social media websites, UK MailOnline reported.
Beyonce, Kim Kardashian, Michele Obama and other celebrities are known to post dozens of selfie-snapping pictures. But the Internet's self-portrait patrolling is not exclusive to self-centered celebs only.
According to UK MailOnline, their target also includes anyone with a penchant for taking excessive selfies and posting them on the web. The penalty will be a one-dollar "fine" from the group.
The price, however, is being taken for a good cause.
A group of students from Brigham Young University decided to form SelfiePolice in order to support a cause. "All of the profits from the 'fines' handed out for posting selfies online are donated to Vittana, a charitable organization that tries to fight world poverty by giving student loans to college-aged kids in third-world countries," according to UK MailOnline.
By using the biggest phenomenon of "selfies" that has hit the self-obsessed world of social media, the "fines" are an innovative measure to ask donations for a good cause.
"When we first came up with the idea we were trying to think of how to engage our generation in giving," co-creator Chas Barton tells the website petapixel.com. "It's tricky because we're such a selfish generation, so the question we asked was not how do we make our generation charitable, but how do we turn selfishness into charity. That's where Selfie Police was born."
Social media friends and family are encouraged by the organization to "accuse" the people they know of selfie violations in one of three ways: funny, snotty or mean, UK MailOnline reported.
"OMG you are so beautiful! And nice! That's why I knew you would pay up at selfiepolice.org #selfiepolice" is an example of how one should humorously pose comments underneath the offender's selfie.
Another one could be, "Thanks for that selfie I almost forgot what you looked like! Looks like you owe a dollar to the #selfiepolice selfiepolice.org."
A rather blunt one could suggest a snarky comment, "Eh, nice selfie. Use a better filter next time so I can't actually tell what you look like. Pay up at selfiepolice.org #selfiepolice"
The URL address will direct offenders to the SelfiePolice website, where they are greeted with an explanatory message.
"On behalf of humanity, you are hereby fined $1 per selfie on charges of self-obsession. All the money goes to fund education for kids who can't afford college, let alone a $600 self-indulgence device," the message on the website says. "Donate and join us. Police your friends. There's a lot of work to be done. Together we can turn vanity into charity."
So far, a little more than $1,400 has been raised by the organization. As word spreads, they are hoping the donations will increase, UK MailOnline reported.
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