Online video ads has been proven to be a profitable market, that’s why Facebook, for months now, is developing strategies to be able to fit in without annoying its 1.1 billion users worldwide.
People familiar with this new venture shared to the Wall Street Journal that a 15-second or less video ad will be launched on the web and on smartphones this fall. However, to be able to convince brands to pay an estimated $2 million per day, Facebook needs to make the ads catchy and flamboyant.
They added that the Facebook engineers together with the hands-on chief executive Mark Zuckerberg have worked hard to make the ads simple yet attracting because the video-ads will be flashed on user’s homepage newsfeed.
Sadly, the brands it is trying to convince are experiencing setbacks and frustrations because of the difficulty of balancing the consumer’s happiness and opportunity. But given the situation, the giants in the market have committed to buying ads for the launch.
Another big issue is Facebook’s video technology badly needs a major upgrade.
People involved said that since fast loading of the video-ad is one of Mr. Zuckerberg’s concerns, his engineers developed the required technology for fast-delivery.
They also divulged that Mr. Zuckerberg, being familiar with the whole thing is expecting a lot from his team and keeps giving permissions and comments on every single thing about the matter conducting multiple tests with small groups to understand how the video ads may impact the social activities of the members in the social networking site.
There are still a lot of things to talk about with the matter, like, limiting the video ads without compromising the brand’s advertisements.
Frankly speaking, though high-priced, Facebook can guarantee advertisers a shoot up in their market, for sure.
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