Everyone wants to know if reality star Kylie Jenner did anything to enhance her features. The 17-year-old beauty has been the subject of endless rumors claiming that she had a lip injection to get a fuller pout.

Jenner has denied the reports, but that hasn't quieted the rumor mill. A new report now claims that while mom Kris Jenner thinks her daughter's bigger lips are "out of control," she reportedly wants to capitalize off the gossip and will make it a part of Season 10's storyline.

"Kylie is one of the most insecure people I've ever met," a source told Star magazine, via Hollywood Life.

"The problem is, her family backs her. Rather than make her feel like she's beautiful, Kris allows this to keep happening."

"Don't be shocked if this is a huge part of next season's story line - Kris is desperate to save 'Keeping Up With the Kardashians,'" the source added.

According to US Weekly, Kris has some serious concerns about her youngest daughter's alleged obsession with her lips.

"At first, Kris thought she looked good with some plumping, but now she thinks Kylie's lips are out of control," the source said. "She saw one of her Instagram pictures and was like, 'Are you insane?'"

The source also added that "the whole family is obsessed with looks."

Kylie opened up about the rumors in the February issue of Cosmopolitan, telling the magazine: "You guys have watched me grow up since I was 9. My face is going to get different. Now, I know how to do my makeup, contour and everything. I'm not against surgery. I'd never say no, but I don't desire it right now." 

Khloe Kardashian also hinted that there could be another pregnancy announcement on the new season of "Keeping Up With the Kardashians," which returns Feb. 15.