It seems that men still has the throne on the gaming world as more of them went to E3 this past week.
While there were women in the Electronic Entertainment Expo event held at L.A Convention Center which ended last Thursday, they were all called ‘booth babes’ or female models of the products. The scenario in E3 was opposite on the report recently released by the Entertainment Software Association which revealed that 45 percent of the gaming population is now occupied by women and 46 percent of them really buys games.
It was also observed that the line in the male restroom is longer than that of the female. Another change observed was that there were fewer booth babes this year wearing plunging necklines and boddy-hugging outfits. However, ESA president Michael Gallagher clarified that they do respect women and exhibitors were reminded about the dress code of the event. They can also opt out of using booth babes to grace their displays.
“Each exhibitor makes a decision whether they choose to use models or not,” he said in an interview with News Day. “The choice to do that is then regulated by standards that we use, much like trade shows do around the country and around the calendar. Those standards have not interfered with the enjoyment of E3 by men and women alike during the time that I’ve been here.”
Meanwhile, there were also ‘booth bros’ seen in the event wearing nothing on top and tights at the bottom. This may be purposely placed to attract women to go to the event. However, it failed to attract women to visit the gaming event.
The male-dominated E3 event even extended to the gaming world as there were still some games which refused to use women as protagonist such as the Battlefield 4. Chief operating officer of ESA Peter Moore suggested that Battlefield consider adding women on their characters since they still have time prior to its release on the later part of this year.
