Vsenn has debuted with the intent of taking on Google's Project Ara with its own modular smartphone.
Founded by a former Nokia Android X project manager that has yet to be named, the new company says it aims to give consumers the opportunity to use modular and upgradable hardware to make their ideal smartphone, according to Tech2.
A prototype of Vsenn's phone has yet to be revealed on the startup's website.
The challenge comes as Project Ara promises to give people the ability replace any part of their phones with the power still connected, also known as hot-swapping, PC Magazine reported. The only parts you won't be able to replace are the CPU and the display.
Vsenn's customizable smartphone will come with "Vanilla Android" installed and a four-year window for customers to make updates. The company said thanks to the hardware, customers will be able to update their phones whenever they want.
"We use only the best and fastest hardware in our modules," Vsenn said, adding that customers will have three choices of modules to upgrade and replace, which are Camera, Battery and Processor/RAM.
Triple-layer encryption will also be included in the phone as one of its security features, Tech2 reported.
"For your safety and protection we provide free access to a VPN network and secure Cloud," the company wrote on its site. "Preserving data integrity and your privacy is our main priority."
Vsenn has also been using Twitter to share details about its phone, saying its first modular device will have a 4.7-inch screen, PC Magazine reported. The startup is expected to reveal more details about its upcoming smartphone.
Prices for Project Ara smartphones have yet to be revealed, with Google only saying that they could cost more or less than a phone on a carrier contract, TechTimes reported.
"In the end, we expect that module developers will be able to set the prices for their modules sold in the Ara Module Marketplace, much like mobile app developers do in app stores today," the search giant said.