Facebook Simplifies Ads for Marketers

Facebook finally decided to acknowledge the feedback given by marketers about their Facebook ads service of it being too complicated.

Details of the upcoming changes that will complete in six months were announced by Facebook’s own newsroom.

In order to help marketers achieve their business goals through Facebook ads, the social networking site will be working together with the marketers to discuss their business objectives and offer an advertising platform that can effectively promote the product.

Facebook is removing the ‘Questions product for Pages’ because they realized that having it is redundant. They noticed that marketers don’t really need it as they can simply post a question on the page and receive responses immediately in comments.

The Online Offer product will be removed as well since the Facebook post link ad is more effective.

The best part of the changes is that marketers will no longer have to pay to have the best sponsored stories linked and drive traffic to their page. Facebook will automatically link the stories related to the product to promote word-of-mouth marketing.

Facebook posted, “Research from Nielsen, comScore, and Datalogix shows that social context can drive awareness and return on ad spend, so we want to make it easier to add it to our ads. These changes will happen in the fall.”

The ad formats which one described as ‘similar to a Chinese menu' will be simplified. Facebook aims to make the format unique and consistent, and manageable even through mobile devices. Marketers should experience the change beginning June and Facebook users should notice a change on the presentation of the Facebook ads as well.

“In the coming weeks and months, marketers will start to see these streamlined changes to our ads solutions. We think these updates will make it easier for them to do what they do best: reach the right groups of people with the right message and drive the results they care most about.”

This update looks promising and motivating as the social networking site is working hard to prove that it is designed to provide social experience and not to profit from the marketers.