Apple has finally released its long anticipated Apple Watch and the verdicts are in from the fashion world.

"It's kind of dorky," model and TV host Alexa Chung said of the Apple watch, which has interchangeable bands and comes in stainless steel, yellow and rose gold among other finishes.

Editors, designers and other models like Chung weighed in on the unprecedented smartwatch. Some condemned the iWatch as too masculine and offensive to all things stylish, NY Mag pointed out. While others, though not many, lauded the California-based tech giant as pioneers in the nascent world of wearable technology.

"What the Swiss did was marry quality and craftsmanship with precision time-telling. If we're looking for those qualities in the digital era, that's what the Apple watch is about," Joe Zee, editor-in-chief of Yahoo Style, said according to the magazine.

The Apple Watch comes with traditional iPhone features like Siri, Maps and iTunes that are accessible through its touch screen. A built in heart-rate sensor and accelerometer is also sure to please health nuts.

But can fashionistas actually see themselves donning a boxy-looking gadget with a square face as opposed to the latest bedazzled beauty from Dior?

"It's not pretty," Roseanne Morrison, fashion director for The Donegar Group, an industry consultant, told Reuters. "It's very future techno as opposed to feminine sexy."

For supermodel Arthur Kulkov, the Apple timepiece is not "manly" enough.

"It looks kind of childish," Kulkov said according to NY Mag. "And a lot of companies have already come out with these watches. This is hardly original. I'd rather wear a sophisticated, manly watch."

Apple Watch, available in sizes for men and women, hits the market next year. Starting at $349, the device is Apple's first venture into the luxury goods market, according to FashionMag.com.

But luxury watch designers may not have to worry about Apple stealing their customers.

"I would never replace my Rolex for that watch," said menswear designer Todd Snyder.