Vine Six-Month Anniversary: Marketers Still Unsure On How To Use Six-Second Video App [VIDEO]

As Vine approaches its six-month anniversary, marketers and businesses alike are still trying to figure out how the platform fits into their business model, and what effect the six-second video sharing tool has on culture on future social media marketing strategies.

Acquired by Twitter and released at the beginning of this year, Vine quickly gained the attention of anyone that knows anything about social media.The hyper-condensed video app (it is six seconds for a reason) is typically used on the go, but video production and innovation vary in quality, and is a major opportunity for brands to learn about their consumer and the way people are using their products.

The official description of the platform is: "A mobile service that lets you capture and share short looping videos. Like Tweets, the brevity of videos on Vine (6 seconds or less) inspires creativity."

Like any other social media platform, Vine is an efficient way to add to a brand's digital experience by giving consumers exclusive sneak peeks and behind the scenes access. This works really well in industries such as fashion, entertainment, nightlife and traditional as well as new age media (i.e. webzines, popular blogs, vlogs, etc.).

And its approach in terms of delivering high-quality, branded digital content, encourages businesses - large and small - to invent news ways to garner the attention of the 66 percent of global mobile data traffic set to exist in five years time, according to research performed by CareWorks Tech.

The report also shows that 87 percent of marketers in the U.S. already use video as part of their editorial/digital marketing strategies, positioning Vine to become an amazing success.

Earlier this year, Media Bistro/PRNewser gathered up a list of the top brands on Vine, including: Lucky Magazine for their videos on mixing and matching, how-to's, and putting together the perfect outfit in no time flat, Neiman Marcus for their access to the coveted runway shows and launch parties, Calvin Klein for their enticing videos of models working out and getting ready for shows, and the Brooklyn Nets for their short videos of winning shots and winning plays.