World Cup 2014: Buffalo Wild Wings Foot Traffic and Stock Increases During International Soccer Match

World Cup soccer helped popular fast food chain Buffalo Wild Wings' stock skyrocket Monday.

The company's stock increased six percent to $9.33 per share to end the trading day at a record $166.25 average - a boost for the fried chicken chain, which normally thrives off professional football crowds in autumn and winter, as well as the NCAA's 'March Madness" basketball tournament in the spring.

An analyst at Wunderlich Securities told his clients that the eating establishment had "standing-room-only attendance for yesterday's World Cup match featuring the U.S. vs. Portugal, and long wait times (over an hour) for any tables for viewership in either the bar, dining room or patio of B-dubs locations we polled yesterday evening," said Robert Derrington in a memo to his clients, according to The Twin Cities Pioneer Press.

Soccer fans' increased attendance also helped major sports network ESPN attract 18.2 million viewers for Sunday's U.S. vs. Portugal World Cup match - the most a soccer game in America has ever seen, excluding college and professional football. 6.5 million more tuned in on the Spanish language television channel Univision.

"Interestingly, our sources told us that regardless of what various matches were being featured since the World Cup began, World Cup viewership in B-Dubs has consistently been very strong, with most of the 'soccer powerhouse matches' including Mexico, Brazil and Germany especially well attended," added Derrington.

Buffalo Wild Wings' increased foot traffic was the most the company has had since the World Cup's invaded South Africa in 2010 - solely because the media covering the tournament had issues with feeding live events in different time zones.

The sports bar chain said there was "a slight benefit to our same-store sales," however, despite the uncontrollable adversity. To offset the burden for the 2014 World Cup, the chicken corporation heavily marketed the every-four-year sports spectacle through radio broadcasts, along with social and digital media.

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