The Twitter app for iOS and Android smartphones now allows users to embed previous tweets in the new ones.

Social networking sites are constantly striving to enhance their mobile applications to boost the end-user experience. In order to make tweets appear more streamlined on iOS and Android smartphones, Twitter has now rolled out a new update that allows users to embed tweets within new tweets, using mobile applications.

For this, a user simply needs to  drop the URL of the previous tweet into the new tweet that is being composed. Once the tweet appears as a post on the micro-blogging site, the embedded tweet is also shown as a full tweet, rather than in just a blue URL link.  The Next Web said they did not get a response from the company on whether the new feature is a permanent addition to the service or something the company is testing out.

The website speculates it may be the company's attempt to redesign how tweets are composed and appear on a user's timeline. With the new feature, users can reset the retweet function on the site and embed the original tweet inside a new one, as well as throw in the 140-character opinion about the embedded tweet.  

According to Engadget, the new feature may not appear in the "What's New" section of the app on Google Play Store and iTunes Store because the official launch is yet to be announced by Twitter. The website also speculates that the addition may be temporary and may not be available after a while, especially if its only one of the several tests Twitter frequently carries out.

Recently, media reports had it that the micro-blogging site was also testing a new feature that will enable mobile users to embed videos in their tweets using a hashtag. Twitter successfully made some changes to its service to celebrate the World Cup season. It added World Cup Timelines to iPhones and reintroduced the popular hashflags on desktop.

In one of the biggest changes in the company's top management, Twitter's COO Ali Rowghani announced his departure from the company in a tweet, Thursday. Even as the company has no plans to hire a replacement for the empty post, the social network continues its efforts to improve the user base in the U.S., which has been ailing in the past months.