Amazon's May Day Button Becomes Online Retailers' Customers' Most Popular Assistance Method

Amazon's May Day Button is the most popular way for company customers to receive help using their Kindle Fire HDX e-reader the company announced Friday.

"When we set out to invent the Mayday button, we wanted to revolutionize tech support - and we're happy to report it's working!" Scott Brown said in a company press release. "75% of customer contacts for Fire HDX now come via the Mayday button. Even as the Mayday button has grown to become the most popular way for customers to ask questions, the team's been able to beat the response time goal of 15 seconds or less - our average is just 9.75 seconds."

The May Day option links consumers to live on-device tech support 24 hours a day, seven days a week, 365 days a year free of charge.

According to the press release, many publications have praised the feature. Tech Crunch called it "an amazing idea well-implemented."

Fortune Magazine said the technological advancement hints at the future of customer assistance. "But in May Day, we get a glimpse into what the future of online customer support could look like," the company said in its review.

The New York Times stated that, "Mayday is amazing and truly practical."

An employee at The Verge was reportedly impressed by the attribute when comparing it to other features that it's similar to.

"It's called Mayday, and it's the most remarkable customer service tool I've ever seen," the individual said.

"It's pretty cool that Amazon has invested so heavily in customer service that it has real humans waiting to help you out 24/7 at the push of a button," Business Insider mentioned in its review.

An Amazon customer support specialist shows up on the Kindle Fire HDX e-reader when consumers lightly press the button in the devices quick settings area.

The techie then illustrates ways users can fix problems, directly on their tablet's screen. Consumers can either have the person guide them through steps to resolve the issue, or have the Amazon employee handle it.

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