J.C. Penney is subtly making changes to its logo, according to Yahoo! Finance.
The company revealed a new logo at the beginning of 2012 when it was being run by Chief Executive Officer Ron Johnson. The logo is a square with a smaller square in the upper left-hand corner containing the letters “jcp.” The square is supposed to represent the company’s “fair and square pricing.”
This marked the company’s third logo change in three years. Johnson was not at the company for very long after it lost $4.3 billion in sales and isolated its loyal customers with its change in business approach.
In an effort to bring back its customers and go in the opposite direction from its abysmal loss of money, the company has been sneaking a new logo change into its promotions. In these promotions the company has revealed an ad spelling out its full name “J.C. Penney.”
According to Bloomberg, this has helped to boost recent sales.
According to analysts at Cleveland Research the promotions increased sales by bringing more customers into stores.
“The shares rose 2.9 percent to $18.24 at the close,” Bloomberg reported Monday.
JCPenney has launched a campaign apologizing to its customers for its recent business practices.
It has ended its TV adds with the words “come back to see us” and “we’re listening.” It has also hashtagged the words #jcpListens. In a new commercial put on YouTube Sunday, the company thanks their customers for returning to the department store chain.
They’ve attempted to reach customers on Facebook as well, responding to suggestions made by consumers.
