Video streaming site Twitch Interactive is making its first push into mobile, with the release of a built-in feature that allows players to broadcast their movements while they play on smartphones or tablets.
The San Francisco-based company, which lets gamers watch and record live streams of video game play, garnered serious media attention after a programmer successfully carried out the vast multi-player experiment known as "Twitch Plays Pokemon" earlier this month.
The site has experienced such a marked uptick in traffic that Twitch officials added support for broadcasting from Microsoft's Xbox One last week, Forbes reported.
Now, Twitch's million-or-so users can stream Gameloft's iOS app Asphalt 8: Airborne using the new built-in support for the company's video platform.
"The first-ever mobile game integration with Twitch opens the door for gamers to broadcast and share game play experiences like never before," VP of publishing for the Americas at Gameloft Baudouin Corman wrote in a statement. "As one of our most popular games, Asphalt 8: Airborne made perfect sense to integrate the Twitch mobile SDK."
Gameloft told Forbes it will put a 24-hour live stream on its Twitch channel to preview the game's video options and answer questions for viewers.
Asphalt 8: Airborne, a racing game in which players compete against either real world or A.I. players, will be available with the new Twitch feature for iPhone 5S, iPad Air, iPad Mini and more, Forbes reported.
Twitch Interactive's booming business isn't entirely attributed to "Twitch Plays Pokemon" - a collective effort of nearly 100,000 gamers who all tried to control one character simultaneously in a round of 1996's Pokemon Red. The company said it finished out the 2013 fiscal year with at least 45 million unique monthly viewers. Those users watched an average of 106 minutes of video each day, according to Forbes.
