Former Levi's business executive and anti-woke author Jennifer Sey told Fox News Digital Bud Light would have to weather the storm if it would like to survive the corporate onslaught the woke ideology brought about to it.
Her statement came after the Anheuser-Busch brand featured transgender activist Dylan Mulvaney experienced a business bloodbath in recent months following the backlash from consumers, which the company is still suffering from as of this report.
The situation for the brand became worse after its vice president for marketing Alissa Heinerscheid swiped its core consumers by saying Bud Light's past advertising was "fratty" and "out of touch humor."
Sey, who was at FreedomFest 2023 when she was interviewed, also urged American brands with a "big, broad reach" like Bud Light should "think long and hard" before embracing controversial stances and doing what she referred to as "reputation laundering," where companies are taking the risk of losing many consumers who disagree with the woke ideology.
"The companies that do would argue it's about inclusion, but what people are rejecting is not the idea of inclusion, they're rejecting an underlying ideology which states that men can be women and that there is no such thing as biology," she added.
Sey: 'No Way Out but Through' for Bud Light
Sey further argued Bud Light would have "apologized at the beginning to their loyal fans" to prevent their business from freefall, but they and Mulvaney have instead doubled down on their critics.
To make matters worse, she added, Mulvaney also noticed the company was not promoting the LGBT+ ideology as much as she was expecting them to do, which prompted her to accuse the brand of not standing by her during the whole ordeal.
"Unfortunately, I think for Bud Light, there is now no way out but through," Sey added. "If I was an executive at a company, and I was watching the beating that Bud Light's revenues, share, and stock price have taken, I would want to avoid that. For the brand and business that I worked on. And you can do it by just staying focused on [the] product."
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From Woke to 'Politically Homeless'
A retired athletic gymnast for the US National Team, Sey made headlines in 2022 after she was forced to resign from her post as global brand president for Levi's after vocally opposing extended school closures during the end-phase of the COVID-19 pandemic emergency period.
Sey was supposed to be the company's first female CEO.
Since her forced resignation, Sey had been outspoken against woke corporations and shared her experiences through her book "Levi's Unbuttoned: The Woke Mob Took My Job but Gave Me My Voice."
She argued in the book that the woke culture stemmed from college campuses and how "safe spaces" essentially made their way into the workforce through an entire generation of graduates.
Prior to her issue with Levi's, she described her political leanings as "left of left of center Democrat for probably 30 years," but has now been "politically homeless" since her departure from the company.
"The party's platform is completely ideological at this point," she added. "You can't stray from one tenant of the platform without being banished, ousted, and I see the other side on the far reaches [referring to the Republicans] just as ideological. So I don't want to run over there either. I'm just gonna be me, an independent, and I'm going to say what I think."
As for the 2024 White House race, she expressed no enthusiasm between former President Donald Trump or current President Joe Biden but has name-dropped Florida Governor Ron DeSantis and Robert F. Kennedy Jr. as potential choices.
Sey: 'It's Time to Speak Up'
To conclude her interview, she provided a piece of advice to those whose views are opposed to their employers to "stop being silent.
"Those of us with common sense from all sides of the political aisle- I think we're the majority, but we've been cowed into silence and so you cannot stay silent," she added. "You don't have to blow up your life, but you can ask questions, and you can do it nicely and diplomatically, but you don't have to further [lie]."
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