(Photo : Photo by Christian Petersen/Getty Images)
Bronny James signed an NIL endorsement deal with Beats by Dre, 14 years after his father LeBron became the brand's first-ever ambassador.
Bronny James, the son of Los Angeles Lakers superstar LeBron James, has had a month jam-packed with incredible moments.
Forbes reported that the teenage Sierra Canyon star signed an additional NIL (Name, Image, and Likeness) endorsement agreement with Beats by Dre only days after signing a similar arrangement with Nike, increasing Bronny James Net Worth.
Bronny Lames Follows Dad's Footsteps
The acronym "NIL" refers to a system via which college athletes can obtain financial support. "Using" an athlete's NIL means marketing or promotion using their name, image, or likeness, per Icon Source. On July 1, 2021, the NCAA made it possible for student-athletes to earn money through NILs.
Since this original legislation was passed, individual states have begun enacting their own laws outlining the regulations for collegiate athletes inside their borders. There has been a recent trend of colleges and universities developing policies and training programs for their student-athletes.
Bronny James is the first high school student to sign a NIL contract with Beats By Dre, which impacts Bronny James Net Worth. Bronny James's renowned dad was the first player to join the company. In 2008, LeBron James became Beats by Dre's first brand ambassador. Now, the younger James has joined the family business, continuing the legacy of his famous namesake, and establishing Bronny NIL value.
Beats took to Twitter on Monday to announce the partnership, including a 90-second commercial, in which a father and son play a game of half-court pickup basketball against each other. The new commercial features the father and son tandem of LeBron and Bronny showcasing the Fit Pro and Studio Buds headphones.
The duo posed in a "King of the Court"-style garden scene for a commercial promoting their Beats endorsement arrangement. It showed Lebron James enjoys listening to his preferred classical music, while Bronny rocks out to some hip-hop.
The Chosen One vs. The Chosen Son. 👑👑
— Beats by Dre (@beatsbydre) October 17, 2022
Shop Beats Fit Pro at https://t.co/7Rut03Sx69@KingJames pic.twitter.com/W45x0tirur
Both LeBron and Bronny (as the caption puts it "The Chosen One vs. The Chosen Son") highlight the company's iconic wireless headphones in the "The Legacy Continues" commercial: the Beats Fit Pro and the Beats Studio Buds.
What is Bronny James NIL Value?
Nike, another firm with a long history with LeBron, revealed less than a week ago that it had signed Bronny James. According to On3, the entire Bronny NIL value is estimated at $7.4 million. His most well-known endorsements to date have been with Nike and Beats, but they aren't his first; he has also worked with PSD Underwear, according to Front Office Sports.
The 18-year-old Bronny James, was among the five student players signed to NIL deals by Nike Basketball last week, which was expected to increase Bronny James Net Worth. The other outstanding young athletes signed by Nike were Caitlin Clark, Haley Jones, D.J. Wagner, and JuJu Watkins.
Los Angeles' Sierra Canyon High School student Bronny James is debating between many universities, including Ohio State and Oregon. LeBron James has stated his intention to join Bronny in the NBA in the 2024-25 season. Bronny, who stands at 6 feet 3 inches tall, is listed as the No. 41 prospect and the No. 10 combo guard in the Class of 2023 by 247Sports, as per a report from NBC Sports.
Basketball legend LeBron James have publicly expressed that he would like to play with his son Bronny in the NBA when he becomes draft eligible in 2024. If that happens, they would be the first father-son pair in NBA history to play together.
Related Article: WATCH: Lakers' LeBron James Celebrates Like Crazy with Travis Scott During Bronny's 18th Birthday
