The NFL opens Super Bowl Boulevard on Wednesday to the public. The massive celebration takes up 13 city blocks in New York City's Times Square and offers a variety of interactive football activities, concerts and entertainment.
When: Wednesday, Jan. 29 - Saturday, Feb. 1
Where: 34th and 47th Street on Broadway. New York, NY.
What: Blocks of Broadway will be closed off to vehicles and host a number of NFL-related attractions for fans to visit. Activities include videos, seeing the Vince Lombardi Trophy, concerts, interactive activities and more.
EVENTS & ACTIVITIES SCHEDULE (via the New Jersey Star-Ledger):
NFL Shop at Macy's Herald Square
An enormous shop offering a huge selection of NFL apparel and merchandise. Player signings and giveaways will be offered daily.
Jan. 17 - Feb. 4; 10 a.m. - 10 p.m.
34th St. and Broadway (151 W 34th St, New York, NY 10001)
Super Bowl Virtual Theatre
An 8-minute 3D movie celebrating the NFL.
Jan. 29 - Feb. 1; 5:30 p.m. - 9:30 p.m. (Shows run every half hour, regardless of weather)
34th St. and Broadway (In front of Macy's store)
NFL Rush Zone and NFL Play 60
Interactive play zone, perfect for children ages 6 to 13.
Jan. 29 - Feb. 1; 12 p.m. - 10 p.m.; 12 p.m. - 5 p.m. (NFL Play 60)
Between 34th/35th St. and Broadway
Vince Lombardi Trophy Display
See the trophy to be presented to the winner of the 2014 Super Bowl. Pictures allowed.
Jan. 29 - Feb. 1; 12 p.m. - 10 p.m.
Between 43rd/44th St. and Broadway
Roman Numerals Unveiling
Cast members from the Broadway musical "Jersey Boys" will perform on Jan. 29 at 6 p.m. as part of the unveiling of the 20-foot-tall Super Bowl XLVIII Roman Numerals, which will be lit.
Cast members from "Rock of Ages" will perform on Jan. 30 at 5 p.m.
Between 42nd/43rd St. and Broadway.
Autographs and Concert Stage
NFL players will sign free autographs between 12 p.m. and 5 p.m. daily.
Each night leading up to the Super Bowl will feature a concert at 8 p.m. Visit HERE for the list of performances.
Jan. 29 - Feb. 1
Between 39th/40th St. and Broadway
Toboggan Run
Enjoy sledding down a 60-foot tall, 180-foot long slope in the heart of Times Square.
Jan. 29 - Feb. 1; 12 p.m. - 10 p.m.
Between 40th/41st St. and Broadway
*The Toboggan Run is the only paid NFL attraction on Super Bowl Boulevard. Tickets are $5 per ride and can be purchased at Three Bryant Plaza (40 W 40th St.) or at the NFL Shop at Macy's (151 W 34th St.).
