Consumers are constantly using search engines to discover new products and services, or using a search engine when it comes to considering and purchasing a product. At KitelyTech, we understand the importance of SEO. And, if you're not showing up in search engine results, you need to reconsider your absence from the field. Your online reputation is a very important one. But how can you top the search results on Google? Well, the answer to that question involves doing a lot of work, and doing it continuously.
By doing SEO effectively, you can allow your website to connect with customers and search engines. Aside from outstanding design skills, when it comes to SEO, you'll also need great copywriting skills and an understanding of your audience. The people that are optimizing your site need to be able to understand what resonates with your customers.
Unfortunately, due to the public's lack of understanding when it comes to the science of SEO, many SEO scam artists have sprung up over the years. SEO scammers take advantage of the uninformed - people that are looking for a cheaper, easier way to leverage their SEO. These results, however, range from mediocre to poor. Scammers will waste financial resources of a business, and undercut the reputable standards of the SEO industry. In the article below, we'll walk through a few of the red flags SEO scammers are likely to include in their pitches. If you see any of these red flags, be prepared to start running.
Making Specific Guarantees
Because the SEO industry is always changing and evolving, it can be very difficult to make specific guarantees. Most SEO firms will be transparent with you if you ask why their numbers tend to be an educated guess. Good SEO agencies will think of things in terms of "averages" and time frames.
In any industry, it's dangerous and deceptive to promise instantaneous results, at KitelyTech, we know that SEO is no exception. If an SEO company is promising instant rankings, they're probably using some sort of tactic that violates Google's policies. Strategies like this might work briefly, but they'll reap large amounts of collateral damage in the long run. Often, regaining rank and credibility after seeking "instant results" can take months, or even years.
Too often, people are ready and willing to waste some money if something is a "great deal" rather than paying a bit more for quality. For example, if someone is charging less than $500 per month for SEO, they are probably an amateur, or, worse yet, someone taking your money and running without giving you any real results. In a competitive industry sector, SEO costs should start around $1,000 or more.
SEO Companies understand that navigating the world of SEO can be a tricky process. Now more than ever, scammers are trying to make a quick buck without putting the honest work into SEO activity. If you're interested in learning more about how SEO can augment and improve your business, contact a good seo company today to learn more.
Written by Meghan Hale, a content writer at Pearl Lemon Properties. You'll find me yelling at my dog to stop barking, whether it be at the neighbours or on a long afternoon walk