Instagram Shares Successful Results of Ad Campaign

Instagram shares the initial results of its advertising campaigns which came out with good news.

In the company blog post, the online photo, video-sharing social networking service proudly declared that its advertising initiative has been doing very well since its November 1 launch.

In fact, the Facebook-acquired company is sharing outcomes from its first sponsored campaigns in the mobile app’s home feed.

This feature is designed to shore up brands concentrating on numerous viewers with superb and utmost quality content.

Since its launch, the first four fulfilled ad campaigns by Levi’s and Ben & Jerry, were analyzed – focusing on metrics like reach, awareness, and ad recall, which reveals the effectiveness and importance of the and – and resulted to a positive one.

The ad campaigns proved to grab attention of a great viewers, Levi’s attracted 7.4 million users in the United States over a nine-day advertising period. Ben & Jerry, on the other hand, attracted 9.8 million in an eight-day period.

The results implied that marketers achieved a remarkable impact with a very low mean incidence of ad impressions per user. It also proved that marketers achieved their target audiences.

“Across the four campaigns, there was a ten-point incremental lift in brand message awareness per campaign for people who were repeatedly exposed to a particular campaign versus control groups,” according to the blog post.

Lastly, there was a 32-point incremental lift in ad recall for each campaign for individuals who were frequently exposed to a certain campaign against control groups.

Though the results showed potential, Instagram believes that “early campaigns may benefit from an overall increase in awareness of ads on Instagram due to their recent introduction.”

Nonetheless, the social networking site developed by Kevin Systrom and Michel Krieger will continue optimizing its ad products in favor of the marketers and a great experience for people behind Instagram.

Instagram’s goal for its ad campaigns is to “make them enjoyable, engaging and natural to Instagram.”