U.K. women have found a new art to self groom themselves as they begin opting for darkening and reshaping their nipples, popularly known as "Tittooing."

"Tittooing" seems to be the new found passion for most U.K. women these days. For those who aren't aware about what this new art is, it's the process of darkening and reshaping a woman's nipples to get the perfect look. According to a news report by The Telegraph, more and more British women are opting for this semi-permanent tattoo that gives their nipples that perfect look for a price of $1,800.

"Tittooing" or nipple tattooing was originally invented for women who underwent breast surgeries, to make the breasts look more realistic. It was used to shape, darken and enlarge the nipples of women's breasts after surgery. Now, this practice is no more restricted for medical purposes and is being used by the cosmetic world, claiming to give women the "perfect nipples."

One such tittooing session takes about 2 hours to complete and the tattoo lasts for about 12 to 18 months. For women who want a longer lasting effect, follow-up appointments are recommended as the tattoo ink tends to fade with time. Medical grade micro pigments are mixed to get a color that makes the nipple tattoo look perfectly natural and match the customer's skin tone.

The Daily Mail published an article noting that this could be more painful for women undergoing areola restoration than women with reconstructed breasts as areola's skin is more sensitive than the surrounding breast tissue.

"A lot of people want their nipples made darker. It's the fashion," Gail Proudman, a clinician who performs the procedure more than three times a week, told The Telegraph. "Some people think theirs are too pink or their boyfriends want them done. I think sometime they are doing it because they are conscious of them being pale and they think it's fashionable to have dark nipples. They'll look at the magazines and page 3 and unfortunately a lot of it might be peer pressure."