LG and Samsung are taking the next big step in the curved display technology for their TV panels by claiming to launch the world's first 105-inch curved ultra-HD TV.

LG and Samsung became the first companies to launch the world's first curved TVs with OLED panels earlier this year. Both companies have no plans of putting off further innovations despite the hefty price tags attached to their current models that limit customers' appeal.  LG remained ahead of Samsung in bringing the curved display technology in TV, but the ongoing competition makes it hard to predict which company will win the next phase of the innovation race.

Samsung and LG have revealed plans to introduce curved UHD TVs at the 2014 Consumer Electronics Show (CES) to be held in Las Vegas next month. The new technology in the upcoming curved TV sets will boast 11 million pixels at a resolution of 5120x2160.

Both TV makers described their next-generation curved UHD TV in separate statements, Thursday. According to Samsung, the 105-inch curved UHD TV features "a new proprietary picture quality algorithm" that brings the best picture quality and a greater TV watching experience. The curved display integrated in the ultra HD technology will offer two times more vivid pictures than any other UHD TV in the market, Samsung explained, reports Telegraph.

"We are happy to unveil the 105-inch Curved UHD TV, the culmination of Samsung's advancements, following the world's first Curved UHD TV at IFA 2013," The Telegraph quoted HS Kim, executive vice president of Visual Display Business, Samsung Electronics, as saying in a statement. "You will experience a true curved TV optimized for consumer viewing environments at CES 2014."

LG also detailed its gigantic UHD TV model to be unveiled at the CES 2014, starting January 7. Unlike Samsung, LG has even named its upcoming model, LG 105UB9, but both the companies stayed mum about the pricing and the availability.