Google Begins Same Day Delivery for Online Customers on Trial Basis

Google is starting a new service to provide same day delivery without having consumers wait for days after purchasing the products online, reports ABC news.

Google Shopping Express, during a trial period, will offer consumers same day delivery of food or other products they purchase in online shopping. The program will start for a group of consumers in San Francisco and its outskirts and later expand to other places upon success of this program.

Google's idea to initiate the same-day delivery is to promote consumer online shopping, which will give greater opportunities to the web giant to focus on advertisement and generate more revenue.

"We hope this will help users explore the benefits of a local, same-day delivery service, and help us kick the tires on the new service," Google said in a statement Thursday.

Google uses its site and associated services like YouTube and Gmail for advertisement purposes and if more people are spending time online even for daily grocery shopping, Google is likely to attract more viewers and consumers through its online ads. Also the new service can be beneficiary as it would attract vendors to buy more ads online.

As the service is in the testing phase, only San Francisco and some San Jose users can sign up for it. Google is still in discussions about the charges for the same-day delivery service, but until six months, consumers will not have to pay for it in the selected area.

According to a report in LA Times, users can purchase items from several vendors through whom Google will offer same-day delivery at no cost and Google in-return will receive a commission from the vendors including Target, Walgreens, Staples, American Eagle, Toys R Us and Babies R Us as well as local Bay Area retailers; Blue Bottle Coffee, Palo Alto Toy & Sport and Nob Hill Foods.

Several leading retailers offer same day delivery service, which generates more revenue. Online retailers such as Amazon and eBay have been testing the same day delivery in selected U.S. markets and Wal-Mart has already hit the service in five markets.

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