Activision has created more ads for Call of Duty: Ghosts to draw more players and strengthen its position in the competition. The official launch date of the game is November 4.
The Santa Monica, California-based Activision, amid some serious competition from rivals like Electronic Arts, has showed off a chain of trailers -- such as general pop culture buzz, humorous live-action scenarios, and gameplay -- derived from its tenth main installment in its Call of Duty series to attract more players.
According to Geektyrant.com, a commercial called "Epic Night Out" will be released on Tuesday. The site says, "This is one of the most entertaining live-action video game commercials I think I've ever seen. It was directed by James Mangold (The Wolverine) and Megan Fox even has a little cameo in it. The trailer follows four buddies on a action-packed trip of a lifetime through the demolished city of Las Vegas."
The strategic marketing doesn't just give emphasis to the "COD time," it also aims to attract people who are informal fans of the shooter genre. The Call of Duty: Ghost ads are earning a great number of views.
Even so, there are a lot of choices available in the market for gamers this time. They have Electronic Arts' Battlefield 4, which has gotten a mean score of 86 out of 100 on Metacritic, a review-aggregator, and they also have Grand Theft Auto V, which has distributed over 29 million copies to dealers.
Another thing to spend money on would be the Xbox One or PlayStation 4 consoles, which are going to be released soon with different new titles.
In an interview with VentureBeat, the CEO of Activision Publishing, Eric Hirshberg admitted that they have become conscious of the existing great competition for consumer dollars this fall and that the company has to use up more on sales and marketing for them to get their fair share of gamers.
Watch the live-action trailer of the Call of Duty: Ghosts.
