Facebook Unveils New Home Page Design to Retain Users

In an attempt to retain users, Facebook unveiled its new Home page design, which includes bigger pictures, Thursday.

Earlier this week, Facebook released a report stating many of their users have stopped returning to their site or have become irregular. The reason behind this, the company stated, was because users, especially teenagers were getting bored of social networking as a whole and turning to cooler social media like Instagram and Snapchat.

Hence, in an attempt to retain users and lure the others back, Facebook founder Mark Zuckerberg unveiled the site's new Home page design, Thursday. The new design especially affects the site's News Feeds. Users will now be able to enjoy bigger pictures and links that include advertisements. Users can also enjoy specialized streams from topics the user chooses like music or movies from their close friends.

With this new design, the company hopes to grab the attention of many users - old and new as well as lure more advertisers to promote their products and services on its website. Zuckerberg said he wants Facebook to be "the best personalized newspaper in the world."

And for this, like all editorials, he wants the first page (the Home Page in case of Facebook) to be as engaging and interesting as ever. And by this, he means just not Facebook on desktops but also on mobile devices. The new design is already available to some Web users and will be available to all and on mobile applications in the coming weeks.

"The best personalized newspaper should have a broad diversity of content," Zuckerberg said. "The most important stuff is going to be on the front page," he went on. "Then people have a chance to dig in."

Advertising companies greeted this new design with enthusiasm and are excited about the new and bigger advertisement images and links. Also, according to them, the design's new specialized content streams could keep users on the site for a longer period of time.

"This will result in more time spent over all on the Facebook News Feed - and of course, increase engagement with content and ads," said Hussein Fazal, chief executive of AdParlor, which buys advertisements on Facebook on behalf of several brands.

The company also made it clear that as of now, the number of advertisements that appear on news feeds will remain unaltered.