Long Lines during iPhone Launch Suggests Record-Breaking High Demand: Analysts

Analysts are expecting a positive sales report from Apple on its next quarterly report earnings as suggested by the long lines in Apple Stores and retailers during the weekend launch of its new iPhones.

Wall Street analysts are being extremely observant on the movement of the Apple’s stock which was down by 1.04 percent on Friday closing at $467.41. This is somehow confusing because many were buying yet the numbers slumped. The trend raises concerns whether the Cupertino-based company still has the ability to innovate.

The USA Today was able to get statements from various Wall Street analysts to get their point of views about the weekend launch.

"Lines lingered well into the weekend," Brian Marshall, an analyst at ISI Group, said Sunday to USA Today. "Demand was solid across the board." He then calculated that Apple may have sold 20 percent better than last year closing at probably 6 million units. However, he believes that Apple could have sold more if there were enough supplies for the launch.

A higher estimate was given by analysts at Cowen & Co. with up to 8 million iPhones sold over the weekend basing on the long lines in New York and Boston alone.

The recent Apple launch is expected to do better than 2012 especially that China is included in the event as well as Japan’s Docomo. The number of current iPhone users is also bigger this year.

The most sought-after device is the high-end iPhone 5S equipped with a fingerprint sensor and faster processors. Those who are not able to get their hands on the units will need to wait through October for the shipping while the colorful iPhone 5C will be shipped within 24 hours, according to the Apple website.

Natalie Kerris, spokesperson for Apple, made a statement on Friday that the demand was “incredible” and had the units sold out due to high demands.

Real Time Analytics