Target is proffering beta entry to chosen consumers to check out their new streaming service. According to reports of Guardian LV, giant networks closed deals with Target to make use of their new streaming service. Coined as “Target Ticket,” the second largest retail big box, states that it will show over 15,000 titles and these titles will be shown in TV shows, documentaries, and movies.
The previews of the Target Ticket seem to be similar with Wal-marts acquisition VUDU in 2010. Target ticket’s service has an assortment of classic movies, as well as silent movies from the 1900s.
The Target Ticket appears inviting to avid movie-goers. Consumers spend $5 on renting movies or $15 on buying movies. The service possibly isn’t meant for consumers who save $7.99 monthly on Netflix and HuluPlus. With Target Ticket’s overall look, it seems it has taken the launching ability of iTunes and page from Wal-Mart’s playbook.
There is one advantage though for choosing Target Ticket over Netflix and HuluPlus, the REDcard discount. This Redcard entitles the consumer a five percent discount on all movie acquisitions. Though a quarter doesn’t seem too much of a savings, compared to taking the family out to movie dates, it is.
Another feature the Target Ticket will boast of is the parental options. The service will make use of Common Sense Media controls for parents to block certain content from being accessed. There are expansive filters to include removal of movies from the line-up that has smoking or drinking included.
Initially, Target Tickets get a little approval. TV episodes can run a consumer roughly $2.99 a hit for popular shows or $34.99 per season. This of course could be reasonable for avid Revenge or Walking Dead fans. To create an huge impact in the streaming world, Target would need to market assertively.
