Amy Winehouse's Heritage and Roots on Exhibit at Jewish Museum in London

After being offered one of Amy Winehouse's dresses by her family, the Jewish Museum in London decided they would create an entire exhibition examining the family life and heritage of the late singer entitled "Amy Winehouse: A Family Portrait," according to the Los Angeles Times.

"It's a story that people don't know about Amy: her family story," Abigail Morris, chief executive of the Jewish Museum, told CBS News. "You can forget there's a person behind the hype."

As the museum created the exhibit, they turned to Winehouse's brother Alex along with his wife Riva to help them learn more about who Winehouse was off stage.

"Our nan, Cynthia, was a strong woman," Alex said. "She claimed to be a medium, and taught Amy how to read tarot cards. She was so glamorous and never looked anything but her very best."

During her career, Winehouse was a tabloid fixture, especially given her tendency to party excessively, but the aim of the exhibit is to explore deeper into the life of the late Grammy-winning singer.

"Amy was close to her family and had a strong sense of her Jewish roots and heritage," the Jewish Museum's press release read. "Among the various objects on display, the exhibition will show many unseen photographs of Amy's family life - Friday night dinners, Alex's Barmitzvah and vintage photographs of their beloved grandmother Cynthia."

In the press statement released by the Jewish Museum Alex spoke about Amy's connection to her roots.

"Amy was someone who was incredibly proud of her Jewish-London roots," Alex said. "Whereas other families would go to the seaside on a sunny day, we'd always go down to the East End. That was who we were, and what we were. We weren't religious, but we were traditional. I hope, in this most fitting of places, that the world gets to see this other side not just to Amy, but to our typical Jewish family."

Winehouse died from alcohol poisoning in 2011 at the age of 27. Winehouse's mother, Janis Winehouse, told The Sun in a recent interview that she never imagined her daughter reaching old age.

"I couldn't see Amy as an older person," Janis said. "She was this young girl who exploded into the world like a firecracker and then it was, 'OK, I'm done - I'm off.' Amy was never meant to be 30."

The exhibit will be running through Sept. 15.