Selena Gomez has been signed as Adidas NEO Label's new style ambassador while her ex-boyfriend, Justin Bieber, who recently split with her, is a global style icon for Adidas NEO Label.
According to a report in Huffington Post, an Adidas press release said:
"As adidas NEO Label's new style ambassador, Selena will inspire teens with the label's fresh looks through a three-year partnership until end-2015. As well as sporting her favorite NEO looks, Selena will make appearances for the label in major markets throughout 2013 and 2014 and share NEO's latest news, designs and collections through her social media networks. She will front NEO's seasonal campaigns under its "Live Your Style" positioning, starting with Spring/Summer 2013 to debut in February 2013. "
Bieber was signed by Adidas a month ago as new global style icon for Adidas NEO. Gomez has reportedly taken this in a very professional way although the couple had rough times lately. She is very excited about being a part of the Adidas team and is looking forward for learn about new designs. "They know what's going to happen in 2014. They know all the hip stuff, so I almost feel like the underdog coming in and learning about the whole design process," she said, according to a report in Fashion & Style.
As Bieber has signed a contract for two years and Gomez for three, so the ex-couple is more likely to be seen together may be in any of the new launches for the company.
Adidas executive Hermann Deininger remarked Bieber working as a part of Adidas and said: "Justin makes his mark in his own bold and expressive way through fashion, music, and style. Justin will help us spread the spirit of NEO worldwide and showcase the brand's sports and lifestyle-inspired apparel and footwear silhouettes."
Gomes is very excited to be the voice of the brand for all-new collections. "I get to wear the clothes first and have a voice and an opinion and I can't wait to see the results of our new collection. I'm excited that it also allows my fans to be involved and they can come with me on this journey," she said in a report in Sugar Scape.
