For the most part LinkedIn has been the most professional of the social-networking or social media, websites. However, the site has implemented a new component that makes it more like the other casual sites, according to the Los Angeles Times.
The new component allows the user—whether it’s a person or company—to put up pictures, presentations and documents into status updates.
The company’s Itamar Orgad, talked about the new update in a blog post:
"Whether it’s a thought provoking presentation about the future of big data or it’s a picture of an inspirational quote, or perhaps it’s an infographic showing the top trends impacting your industry, the possibilities are endless for what you can share on LinkedIn to add a richer and more visual component to your professional discussions."
Linkedin gives a person or company the opportunity to put files directly onto their profile or paste a link to those files. The professional social networking site also lets you post new statuses to Twitter.
These new features may work in LinkedIn’s favor and against the website. It can bring advertisers to the company that are more attracted to the news feed style that has worked for both Twitter and Facebook. However, it could also become a put-off to users who expect a social network that previously distanced itself from the more casual sites.
LinkedIn has made a push recently to become more than a site strictly for people looking for a job.
It recently acquired both news display app Pulse and polling company Maybe. The social network’s shares have jumped from $120 to $170—a number around which it has stayed.
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