Fifthteen percent of online buyers intend to purchase the iPad Mini immediately after the device reaches the market, said the latest poll by Bizrate Insights, a company that tracks consumer sentiment across its network of online buyers.
The top reason cited for not purchasing is a lack of a defined need, as reported by over 39 percent of respondents. A questionnaire on purchase intent and primary reason for not purchasing the iPad Mini, which was launched on Oct. 23. The purchase intent question was answered by 705 online buyers and the reason for not purchasing question by 582 online buyers.
"Bizrate Insights harnesses its ability to tap into and broadcast consumer sentiment on current and relevant topics to help ecommerce grow," stated Hayley Silver, Vice President of Bizrate Insights, a division of Shopzilla, Inc. "Some have interpreted the initial percent of intended iPad Mini buyers as low and others as high. For context, we saw a lower number in 2011 around the introduction of the iPad 2-with the same top reason cited for not purchasing. These numbers today would indicate that Apple has another huge hit on its hands."
The survey results once again highlight the surging popularity of Apple products. Another recent survey had found that nearly 40 percent of teens in the United States own an iPhone and 62 percent plan to buy one as their next phone.
The 24th semi-annual survey by Piper Jaffray revealed that iPhone ownership surged to 40 percent among the teenagers from 34 percent in Spring 2012 and 23 percent in Fall 2011. The Jaffray survey conducted before the release of iPad Mini said that 43 percent of students who are planning to by a new tablet said they are most likely to go for an iPad if Apple releases a smaller version.