Twitter to Integrate 15 Types of Ads on Service

Twitter is reportedly planning to integrate 15 types of new ads on its platform that could better target users in the next six months.

In the past year, a number of consumer brands have used Twitter in the promotion of their products or events like Academy Awards and the Super Bowl. However, it has not met with standards or qualifications of mobile game and e-commerce companies as their advertising decisions are driven by app downloads, purchases, and application and services sign-ups.

Despite the lacking in that aspect, Twitter's revenue from advertising, which accounts for the majority of its profits, increased by more than twice in the last quarter of 2013, reaching about $219.6 million. But, it is under much pressure to prove that it deserves its current market cap of $26.9 billion.

Twitter's advertising style does not include a button that Facebook uses in its advertisements, which are the "install now" or "shop now" buttons. The absence of such buttons, or a direct-app install link, "is an issue," said London-based Supersolid co-founder Edward Chin to the Wall Street Journal when asked why it has not advertised on Twitter yet.

To enhance its advertising services, the company has been testing other ways to use the card to increase users' engagement with advertisers. It has also been in talks with payment processor Stripe Inc. to help let users buy goods straight from Twitter and has been set to release more than a dozen of new ads soon.

According to sources of WSJ who are familiar with the matter, the first batch has been set to be released in a few weeks time and will include products that will attract users to download apps and games through Twitter. Some of the new ads replete a "download" button.

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