Don't feel too bad for Leonardo DiCaprio or any of the other nominees who did not win at the Academy Awards ceremony last night. Thanks to the annual gift bag, the losers won't go home empty-handed, UK MailOnline reported.
There's nothing quite like $85,000 worth of gifts to salve the wound of an Oscars snub: that's the cost of this year's bag, almost double the value of last year's swag.
From gift cards for luxury overseas holidays, hair transplants and a vaginal rejuvenation procedure to his "n" hers pepper spray guns (hers pink, his camouflage), the bag - which must be size of a small house - contains everything.
Curated by Distinctive Assets for the past 12 years, all nominees and presenters head home with the goodie bag. The 50 gifts comprising this year's bag range in price from $6.50 to $16,000.
"Getting their goods into the hands of Hollywood's biggest stars of the moment is a valuable marketing exercise for boutique businesses," UK MailOnline reported. "A spokesperson for Distinctive Assets told Business Insider that this year's swag bag was so much larger than last year's because of a spike in interest from companies."
"This year we had so many vendors approach the team at Distinctive Assets wanting to be a part of the gift bag," said the spokesperson.
"There are also several luxury items included which really boost up the value."
There are also several obscure gifts that one has difficulty imagining Hollywood glamor pusses needing, such as a hair transplant or $280 worth of maple syrup. It is unclear how much of the swag is actually utilized by the celebrities themselves or if it's simply handed off as gifts for overworked staff members or family, UK MailOnline reported.
However, the vendor's expense is probably all worth the publicity they receive.
CNN reported that Ally Sinclair, owner of New Mexico-based chocolate company Cocopotamus, has made the investment several times and would do it again in a heartbeat.
"Last year, she was invited to spruik her Cocopotamus wares at one of the Oscars' charity events in which Sinclair says nominees and presenters 'traipse' through hotel ballrooms decorated like 'a Saudi Arabian princess' wedding,' and help themselves to anything they fancy, from clothing to diamond jewelry to chocolate truffles," UK MailOnline reported.
The whole event cost Sinclair $10,000 in flights and accommodation and $6,000 in product that was given away free to celebrities.
But as a result of these events, Sinclair says Cocopotamus' sales have tripled and she now has a distribution deal with Whole Foods, UK MailOnline reported.
Here is a full list of the items in the Oscar bag.
