As artificial intelligence continues to expand and make its way into existing industries, the latest industry that has taken an interest in artificial intelligence is the gambling industry.

The Business Aspect

The technology can also analyze a player's tendencies, behavior, and overall preferences which results in a more personal experience for the player. As the players continue to engage the AI itself is learning and adjusting based on new play styles or interests. It has also had an impact on the marketing aspect, allowing operators to study the most popular games and zoom in on machines that are underperforming and looking for where they can improve. It can also help craft new marketing campaigns and maximize profits by looking at a player's preferences. An example of this would be free spins and welcoming offers that will retain old players while also bringing in new ones. This also plays into VIP tiers because by studying a player's behavior casinos can adjust a player's rewards to make VIP tiers more attainable and desirable.

Artificial intelligence can also help with the development of new games while improving already existing ones. Using AI developers can create new content, adjust a game's difficulty based on one's performance, and test new gameplay mechanics. Thus, creating a game that can keep a player engaged while also maintaining a challenging aspect. The potential here could result in experiences unique to each player even though they might enjoy the same game.

However, the cited report did not say how AI could help a player when it comes to simply walking away from a game nor did it discuss how it could prevent players from becoming seemingly addicted to these new games. It would appear that AI is here to stay as it has also made its way into the home and auto industries as well.