Josep Borrell, the European Union foreign policy chief, was disappointed the media coverage for bloc issues was sidelined by Russian Foreign Minister Lavrov.

Lavrov was given precedence over him, and he implied that only the European Union is important, not Russia, because the press doesn't care. The Brussels diplomat found it a popularity contest, which was unacceptable.

Contest for an African Audience

When Borrell was interviewed last Tuesday by Spanish radio station Cadena SER, he spoke of the Russian foreign minister's working visit to Egypt, Ethiopia, and Uganda. The EU official said that the trip was about telling Africans that sanctions are illegal and cause global instability, reported RT.

He disagrees that the African nations are siding with Vladimir Putin on this. The Western media picks this up and lambasts the EU and US, but Brussels has less credibility than the Kremlin, noted Hi India.

The media is more skeptical of the claims, pushing stories advantageous to the west. Therefore, one proposal is for the EU to promote itself as telling the truth.

Politico repeated Borrell's claims that the Russians had outmaneuvered a feeble western effort to get greater support for themselves, which irritates them.

Media Highlights Russian Concern 

Before traveling the continent, the Russian foreign minister Sergey Lavrov published an opinion piece detailing why the US and EU are contributing to Africa's food problem. It was picked up by numerous media sites and reposted by thousands of people on Facebook with more media coverage, it said.

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According to the outlet when Lavrov was more significant based on the CrowdTangle analytics tool that showed the EU official was not seen at all. Only one mention nothing compared to the Russian official show Brussels is being edged out.

Brussels refuses to acknowledge that it is losing the media war while being aware of how severely it is failing on crucial subjects. The outlet said the European Union is weak and unprepared for Moscow's blistering effort to dominate the news; its opponent looks weak against the Kremlin's media blitzkrieg.

Moscow Seized Headlines With Its Grains Deal

Ukraine, Russia, the UN, and Turkey reached an agreement last week to allow grain exports from Ukrainian ports. A pact between Russia and the UN was also signed, implying UN support for removing export restrictions on Russian food and fertilizer to foreign markets.

Borell approved of the agreement but took some time to blame Russia for thwarting NATO's covert invasion of Kyiv. He started saying it repeatedly, but Moscow is not to blame for the food insecurity. Russia has refuted Western assertions that the suspension of grain exports from Black Sea ports in Ukraine has brought about a global food crisis.

Last Sunday, Lavrov spoke in Cairo and criticized the root of the world's issues. He denounces the most egregious sanctions ever put in place by Washington and its allies against Moscow, preventing ships from bringing supplies. Ironically these sanctions have caused the west's folly due to bringing in an energy crunch and alarming developments.

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