The world's biggest online search engine is reportedly working to expand its services to the online travel market with an airline company.
A report published in the Irish Independent on Sunday revealed that Google has taken a step further of conquering the online travel market by partnering with an airline company to launch a new program.
In a comment made by Ryanair CEO Michael O'Leary, it seems that Google is really serious with expanding its online services to the travel market as he was quoted saying, "Google will say, 'Here are the fares,' then you click straight through to Ryanair or someone else."
He also said that the new program will be launched in March, though he didn't give further details about it.
Though speculations are strong, it remains unverifiable as Google remains neutral about it.
A spokesperson for Google told MarketWatch, "We already have relationships with a number of airlines across the world but are always looking to improve the results by signing deals with more. We have nothing new to announce at this stage."
However, Janney Capital analyst Brian McGill believes that the Ryanair CEO's comments suggest that the Internet giant may have better long-term plans in online travel market, but the company doesn't want to move take actions aggressively with this venture.
"They will not want to directly compete against Priceline and Expedia, given that they are two of the biggest advertisers on Google," McGill said to Marketwatch.
Nonetheless, though it is not surprising to know that Google is working hard to spread out its services, it is still worth watching on how the Internet giant will try to win over other big online travel agencies.
Google's business venture in the online travel market started in 2011 when the company launched a hotel finder service followed by the launching of its flight search service in the United Kingdom in March 2013.
Google's flight search service offers airline searches and booking services.
