Polaroid is adding a new member to its camera lineup by introducing an Android-powered Socialmatic camera at the International Consumer Electronics Show 2014 in Las Vegas.
Polaroid is keeping pace with the growing technology. The company has introduced the Socialmatic camera that blends modernity and retro. The new instant camera is powered by Google's Android operating system and lets users instantly capture, print and share photos through Wi-Fi.
The Socialmatic camera features a 14-megapixel front-facing camera and adds a rear 2-megapixel shooter. The photos can be previewed on a 4.5-inch touchscreen LCD display before printing via built-in ZINK Zero Ink printer. The camera produces 2" x 3" ink-free, smudge-free, water resistant and tear resistant photos, which meet Polaroid standards. Digital photo-sharing is made possible via multiple Android sharing apps that can be accessed through the camera's integrated Wi-Fi. The photos can also be sent to a smartphone through the camera's Bluetooth feature in absence of Wi-Fi coverage.
"Polaroid was the original social network: allowing people to instantly capture, print and share life's moments in a way that had never been possible before," said Polaroid CEO Scott W. Hardy in a statement, ABC News reports. "This relationship with [design company] Socialmatic allows Polaroid to come full circle and once again allow people to capture and share images."
The Socialmatic camera is on display at the CES event and is expected to hit the stores this fall. The pricing of the camera has not been confirmed yet.
Besides Socialmatic, Polaroid also showed off its adorable 35-mm dice-like camera, the C3. The camera is still a prototype and is expected to arrive later this summer for $99. The small-size camera packs interesting features, shoots video at 720p resolution and captures shots up to 5-megapixels through its wide 120-degree angle lens. It's water-proof, unbreakable and features two magnets at the top and bottom allowing to capture moments without holding on to the camera. The C3 is dependent on an external SD card, as it only sports 2MB storage, but it can support up to 32GB.