The expensive iPhone 5S sells better than its more affordable counterpart iPhone 5C. However, the latter is more favored by first-timers.
According to a latest report from Kantar Worldpanel, an international company that monitors the knowledge and insights of consumers on products, the iPhone 5C is more attractive to first-time Apple iPhone users. However, the number of people buying the high-end iPhone 5S is thrice the number of those getting the other model.
In the United States, approximately 42 percent of the demand for the iPhone 5C comes from the lower income households that brings in less than $49,000 compared to the 12 percent of the demand for iPhone 5S.
According to statistics, those who purchased the iPhone 5C tend to be somewhat older, at an average of 38 years compared to an average of 34 years for the high-end 5S.
Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech, said in a statement, “The good news for Apple is that this wider appeal is attracting significant switching from competitors.”
"Almost half of iPhone 5c owners switched from competitor brands, particularly Samsung and LG, compared with 80 per cent of 5s owners who upgraded from a previous iPhone model.”
Though the latest iPhones have helped augment Apple’s market share, the Cupertino, Calif.-based company didn’t experience the share boost it had when iPhone 5 was launched in 2012.
In the U.K, Android smartphones remain to be the top choice, owning 56 percent of the market share. Apple, on the other hand, has only 29 percent share, followed by Microsoft’s Windows Phone with 12 percent, and BlackBerry with three percent.
Sunnebo said, "Generally, Apple’s share of the market still remains lower than when the iPhone 5 was released, although this is not wholly unexpected as shoppers tend to react more positively to ‘full’ releases than incremental improvements such as the 5S and 5C.”
