Samsung Unveils Galaxy S4; Company Attempts To Distance Itself From Android and Google

Samsung is planning to move away from both Google and Android with the brand new Samsung Galaxy S4, according to CNET.com.

The new phone was unveiled March 14 at Radio City music Hall and "neither Samsung's executives or the troupe of actors once mentioned Google or Android."

The new Galaxy S4 will run on the newest version of the operating system Jelly Bean, Android 4.2.2.

The company is pushing for the Samsung and Galaxy brand to surpass its former connection with Google and Android. The company is attempting to distance itself from the two platforms because they want to be unique-Google and Android combine to power a whole host of devices.

At the release, Samsung displayed many of the services that will be available on the new phone, most of them leading with an S. The S-Drive and S-Translator are just some example of services provided on the phone.

"To us, the most interesting aspect of the S4 is that it is embedded with myriad Samsung-built software and services rather than utilizing the Google-branded services that most Android vendors use," said Raymond James Analyst Tavis McCourt according to CNET. "Could a Samsung-branded app store be too far behind?"

Though Google claimed it's neutral with all of its partners, according to an article in the Wall Street Journal, company executives fear Samsung could hurt the company's mobile-ad business.

Many believe Samsung's is branching out, in an attempt to be a formidable foe for its competitor Apple.

According to CNET, McCourt said they're "attempting to replicate many of the services that iPhone users enjoy, and seemingly disassociating itself with Google's services".

Samsung went all in on marketing in 2012, spending $11 million dollars to promote its products.