The best thing about live television is easily the bloopers - there's nothing funnier than a newscaster or host getting caught up in a Ron Burgundy moment.
But for Fox, the latest blunder isn't that funny - in fact, the conservative news service had to apologize for some choice four-letter words that sports analyst Terry Bradshaw let slip during Fox Football Daily.
During Fox Sports 1's "Sneak Peaks" - a short portion after the show where the viewer gets an inside peak at the studio and what happens behind the scenes - the network forgot to mention to Terry that the cameras would be rolling once he arrived on the set.
Terry and Jimmy Johnson are walking in front of the camera, having a conversation. Terry can be heard saying to Jimmy, "...besides, I wouldn't have f***ed his old ugly-ass mother anyways. God dang. I got more pride than that."
The network has now assumed full responsibility for the unsavory comment, in an apology they released shortly after the show aired.
"Fox Sports apologizes for the inadvertent and inappropriate language heard during a commercial break on Friday's edition of FOX Football Daily on FOX Sports 1," the network wrote, according to SBNation. "The personalities in the studio, including Terry Bradshaw, were unaware that we'd be going to the set live at that time. We apologize to Terry and viewers who unfortunately heard the comments. We are reviewing our procedures to make sure this does not happen again."
Terry will be back on his show this Sunday for the NFL Sunday pre-game show. No f-bombs, nor talk of mother-loving, though.