Apple is reportedly testing iPhones with six-inch screens a few days before its September event, according to sources of WSJ.
Apple has started planning to offer iPhones with screens sizing from 4.8 to six inches. That would be a considerable leap from their usual four-inch screen and it would be among the largest on the market.
The said plans further hint that Apple is shifting its smartphone approach as it looks for strategies to keep up with their rivalry with Samsung.
Basing on sizes and prices offered in an array of gadgets, Samsung is taking on the lead. On Wednesday, Samsung launched their Galaxy Note 3 equipped with a 5.7-inch screen, a size that puts it the category of hybrid phone-tablets which can be paired with the Galaxy Gear smartwatch.
It is unclear, though, if Apple will be choosing on following a multi-size, multi-device strategy beyond releasing a new lower-cost model for the first time this month.
People familiar with Apple’s internal discussions and plans show Apple appears more open to the idea of moving ahead than before. Suppliers said that Apple has already begun testing larger screens for iPhones in the past few months.
However, a spokesperson of Apple declined to give comments.
The plan of Apple to increase the size of iPhone’s screen would be similar to their approach with iPod. Stretching iPhone array of offerings would permit Apple to address a threat from Samsung – spread outside U.S. – where Samsung and Lenovo are still trying to conquer. CEO Tim Cook of Apple said on April that Apple sees an important opportunity in China with an oddly huge number of potential first-time smartphone consumers there. Analysts say escalating sales in China could also benefit Apple by reversing stalled profit growth and contracting revenue.
Public-relations campaign against Google’s Android Software has been waged by Cupertino, Calif.-based Apple. Google’s Android software powers almost all of Samsung smartphones. Just before the unveiling of the Samsung’s freshest “Galaxy” device in New York City last March, Phil Schiller, Apple’s head of worldwide marketing, stated the hardware and services on Android smartphones seem to not work together.
